Provided is an automatic head care apparatus for caring persons head in an effective and reliable manner in accordance with the shape of persons head. In order to achieve the object, an automatic head care apparatus of the present invention comprises a bowl 101 having a head support for supporting a persons head a washing unit 12L configured by fourth arms 309L, 310L, 317L, 320L comprising a plurality of contacts 109 at an end thereof and a rotation gear having a central axis thereof for rotating the contacts 109, third arms 107L, 108L for rotatably supporting the fourth arms 309L, 310L, 317L, 320L, a support shaft for rotatably supporting the third arms 107L, 108L, a pushing mechanism for moving the support shaft, and a motor 301L for oscillating the contacts by rotating the rotation gear of the fourth arms 309L, 310L, 317L, 320L and a control device 700 for controlling movement of at least the pushing mechanism.