The present invention relates to an in-pack moulding apparatus (20) for a food product comprising filling means (20a) designed to provide a predefined amount of a food product (1) in a liquid or viscous state within a deformable packaging (3), and shape forming means (20b) which are designed to receive the packaging (3) from the filling means (20a) and to form the liquid or viscous food product (1) within the deformable packaging (3) into a predefined final product shape.
