An improved automatic jigging device comprising a motorized wheel having cutouts of a multitude of geometric shapes, sizes, and textures, a support arm with a fulcrum, and a jigging arm with a clamp for holding a fishing line. The fulcrum is inserted into the cutout and the rotational movement of the wheel transfers the movement to the fulcrum. The movement of the fulcrum is transferred to the clamp through the support arm and the jigging arm. The clamp holding the fishing line transfers the irregular, life-like movement to the fishing line. Throughout the fishing experience, the type of irregular, life-like movement of the fishing line may be changed by inserting the fulcrum into a cutout with a different geometric shape, size, and texture.
