A granularized sulfonated humate powder material is provided that includes a sulfonated cationic humate composed of at least one of humic acid, fulvic acid, or a combination thereof in the form of granules of from 0.1 to 6 millimeters in size. The humate powder material is water soluble with limited dusting and the ability to form a concentrated solution for application. A process of formulating the sulfonated potassium humate powder in granular form includes a lignin or lignosulfonate being metered into a powder of sulfonated potassium humate to allow for granulation without a solubilizing the powder by matching a lignin particle size to a particle sizing of said powder. The lignin or lignosulfonate and the powder are mixed into the granular form with a granule size of 0.1 to 6 millimeters.