The present invention provides a bodily fluid absorbent article having visually recognizable display elements formed of coloring material wherein an average mass of coloring material per a predetermined area gradually increases from inside towards outside as viewed in a longitudinal direction. A panty liner 1 includes a liquid-pervious topsheet 2 lying on a skin-facing side, a liquid-impervious backsheet 3 lying on a garment-facing side and a second sheet 4 sandwiched between these sheets 2, 3 as an intermediate layer. The panty liner 1 is formed with display elements 5 adapted to be visually recognized through the topsheet 2. The display elements 5 are coated with coloring material in a gradation such that a density of the coloring material gradually increases outwardly from an imaginary transverse center line Q-Q. Specifically, the density of the coloring material in the respective display elements 5 gradually increases outwardly.
