A plug insert matingly fits into the open lower end of a feed tube in a gilt or sow stall. The plug includes an inlet for receiving feed from the tube and an outlet for discharging feed onto the floor of the stall. The inlet and outlet are offset from one another. An axle extends through the plug, with spokes on the lower outer end of the axle, an anti-bridge bar on the upper end of the axle, and one or more fins on the central portion of the axle. Discharge of the seed is controlled by the gilt or sow as she rotates the spokes on the forward end of the plug, thereby rotating the fins or spiral flighting to carry feed from the inlet to the outlet. This self-feeding system eliminates or minimizes feed waste while providing an appropriate feeding program for the gilt or sow.