A lure protector for a fishing lure attached to a fishing pole with a fishing line includes a pouch, a reinforcing member coupled to the pouch, and a clip coupled to the pouch. The pouch defines a top opening through which the fishing lure may pass, and an interior sized to receive the fishing lure. The reinforcing member includes an end portion to which the fishing line may be coupled. The clip is configured to couple the lure protector to the fishing pole.
