The present invention provides an interactive demandresponse system for controlling and routing power to one ormore irrigation systems. According to a preferred embodiment ofthe present invention, a system is provided which includes a powerstation load control CPU and a terminal interface module to allowgrowers to sign up for and selectively override load control eventsvia any web-connected computer, tablet, or smartphone. Further,the present invention preferably generates automated text and emailalerts for upcoming load control events including the start and endtimes for each event. Further, the present invention may provide fordisplays of current system demand within groups of load controldevices before, during, and after load control events. Further thesystem of the present invention preferably includes the creation andtransmission of messages and reports which provide a recap for thepower company and/or the growers and which detail the level ofparticipation, power usage, timing of load control events, and theselection of overrides.