Method for positioning eyelashes during an application of make-up, comprising the steps of:a) applying, on the eyelashes using a brush without magnetic properties, a single mascara composition; andb) approaching a magnetic element (11, 110, 111, 112, 113, 114) to the eyelashes so as to drag them into the desired position;the mascara composition, during and following the approaching of the magnetic element, having an aspect which is visually indistinguishable from the composition applied on the eyelashes before the application of the magnetic element.