An active oxidation and purifying system is provided to increase or maximize the rate of photocatalytic oxidation and ambient air purification capacity by providing both direct ultraviolet (UV) light and reflected UV light directed to the surface and apertures of active cell panels coated with a photocatalytic material. In one example, the active cells also include a plurality of apertures disposed in a transverse manner from the first surface to the second surface of the active cell. Furthermore, a first set of the apertures could be disposed about 45 degrees relative to a median axis along the first and second surfaces, while a second set of apertures could be disposed about negative 45 degrees relative to the same median axis in order to increase the surface area impinged by the direct and reflected UV light.