A guidance system includes an outputter configured to output information, a first acquirer configured to acquire position information indicating an occurrence position of a predetermined event that occurred due to at least the feelings of an occupant in a moving body, a second acquirer configured to acquire position information indicating a position of a first moving body, and an output controller that is configured to cause the outputter to output guidance information for providing guidance to the occupant in the first moving body regarding the fact that there is a possibility of the predetermined event occurring in the first moving body according to the position information acquired by the first acquirer and the position information acquired by the second acquirer.