A method of simulating an optical effect, and/or characteristic of a selected ophthalmic lens design for a wearer is disclosed. In an embodiment, the method includes retrieving simulation data for the selected ophthalmic lens design and processing the simulation data to generate output image data for an output image simulating the optical effect and/or characteristic of the selected ophthalmic lens design. The output image is displayed, using a head-mounted display worn by the wearer, for viewing by the wearer. A system for simulating an optical effect, and/or characteristic of a selected ophthalmic lens design for a wearer is also disclosed.
