A method for retrofitting a urinal having an interior part configured to receive urine voided by a user, and an exterior part. The method includes the step of providing a urinal retrofitting device. The urinal retrofitting device includes a processor, a memory, a projecting device, and a housing for housing the processor and the projecting device. The projecting device is located in the housing such that the projecting device projects user consumable content outside the housing at an angle. The housing is disposed adjacent the exterior part such that the user can consume the user consumable content while the user is urinating at the urinal.