Suspension apparatus (1) for a sales item (2), in particular for a drinking bottle (2′), having a suspension opening (4) for suspending the suspension apparatus (1), having a base part (5) which has a holding opening (6) for carrying the sales item (2), and having side parts (8) which, together with the base part (5), form a recess (11) for receiving a portion of the sales item (2), which portion projects through the holding opening (6), wherein an insert part (13) for displaying product and sales information is arranged in the recess (11) such that it can be exchanged.