The present invention makes a continuous web (11a) of individually wrapped product easy to handle, even when the number of connected individually wrapped products in the continuous web (11a) is changed, such as making it possible to accommodate the continuous web with a high spatial occupancy rate in boxes of a specified size without having to prepare boxes of the corresponding size or making it possible to accommodate the continuous web lined up in an orderly line. The device comprises: an upstream conveyance mechanism (21) for conveying the continuous web (11a) of individually wrapped products obtained by connecting multiple individually wrapped products, in which absorbent articles (1) are individually accommodated, side-by-side in the alignment direction with the alignment direction as the conveyance direction and a folding mechanism (20), which is disposed on the downstream side of the upstream conveyance mechanism (21) in the conveyance direction and which, in conjunction with the conveyance motion of the continuous web (11a) in the alignment direction, is for folding the continuous web (11a) with the respective portions between adjacent absorbent articles (1) in the alignment direction as the folding position.
