A reticle illumination system. The novel system includes a fluid material adapted to absorb incident energy and emit fluorescent light to illuminate a target surface, and a first light source for providing the incident energy to pump the fluid material. In an illustrative embodiment, the target surface is a prism surface upon which a reticle is disposed, and the fluid material is a cement or epoxy doped with a fluorescent dye or a suspension of nanodots. The fluorescent cement is applied to the target surface behind the reticle and has an index of refraction matching that of the prism. The system may also include one or more additional light sources that transmit light into the cement and illuminate the reticle either directly or by pumping the fluorescent cement.