A dog toy has a noisemaking bellows having an elastic component axially therethrough in one or more parts. The bellows allows the corresponding part to stretch and makes a crackling sound during stretching, and then return to its original length making additional crackling sounds during retraction, both of which aid in retaining the attention of a dog playing with the toy. More than one bellows may be present in a toy, such as two or four bellows in the limbs of an animal-shaped toy. Bellows may be in different parts of the toy, depending on where it is desired that the toy be stretchable. For example, a bellows could be placed in the torso of an animal-shaped toy, allowing the body of the toy overall to be stretched rather than just a limb or limbs.
