An ophthalmic imaging apparatus including an observation light source configured to emit observation light for observation of an eye to be examined and an imaging light source configured to emit imaging light for imaging the eye, the apparatus comprises a photometry unit configured to acquire a photometric value of an observation image of the eye illuminated by the observation light source an alignment processing unit configured to perform alignment processing to match the eye with a target position an imaging light amount adjusting unit configured to adjust a light amount of the imaging light source by using the photometric value before completion of the alignment processing and an imaging processing unit configured to image the eye by using a light amount adjusted by the imaging light amount adjusting unit after completion of the alignment processing.