#$%^&*AU2012227292B220151203.pdf#####ABSTRACT The present invention relates to fishing lures. In particular, the invention relates to fishing lures of the type comprising a lead head in combination with a soft polymer body. More particularly, the present invention provides a jig head for a soft plastic fishing lure. The invention provides a jig head for a soft plastic fishing lure, said jig head including a body including a head and a spine, said spine extending longitudinally from said head and adapted for fitment of a soft plastic lure body and a plurality of hooks fixedly attached to said head. Figure 11/3 31 4 12b 100. 7 3 ( 4 lobb 13b 12a 12b 13a FIGURE 2 13b