A fastening tape comprising a tab portion formed at one end of a tape substrate made of a nonwoven fabric, and a fixing portion formed at the other end of the tape substrate so as to be attached to a disposable diaper, wherein: a male component of a hook-and-loop fastener is fixed to a surface of the tape substrate at the tab portion； the opposite surface of the surface with the male component of the tape substrate is embossed； the tab portion is folded back at the boundary between the tab portion and the fixing portion so that the male component is on the folded inner side； and the male component on the tab portion is joined to the fixing portion of the tape substrate.
