PROBLEM TO BE SOLVED: To provide a coating composition with a large amount of soluble gas bubbles dispersed in a viscous substance, which has not only improved exterior beauty but also has effects by the viscous substance and by the soluble gas bubbles and a coating product.SOLUTION: A coating composition with soluble gas bubbles dispersed in a viscous substance is a coating composition where 0.02 to 1.5 ml of bubbles comprising soluble gas is dispersed in 1 g of a coating composition at 25°C under atmospheric pressure. A coating product is a container filled with the coating composition.