A disposable absorbent article intended to be worn around the waist of a wearer. The article includes a chassis having a front portion, a back portion, and a crotch portion there between, and optionally includes a waistband. A printed tag is arranged on the inner wearer facing side of the chassis in at least one of the front portion, back portion or the waistband. The tag has a Surface roughness or Friction according to Kawabata which differs at least 10% from the Surface roughness or Friction respectively according to Kawabata of the surrounding area of the chassis to which the tag is attached. This enhances the possibilities to localize the tag by the fingertips and thus make it possible for a person with poor eyesight and under bad light conditions to differentiate between the front and back of the article.
