PROBLEM TO BE SOLVED: To provide a lure which is dissolved without leaving in the nature so that it has little influence upon the environment and which is high in profitability and a fish-luring effect.SOLUTION: A lure has a lure substrate 1 formed of a biodegradable plastic into a film shape, and the lure substrate 1 contains a metal layer 2 on at least one face. The biodegradable plastic contains a polylactic acid. The metal layer 2 is formed of aluminum. The lure substrate 1 is formed, in the longitudinal direction of the lure substrate 1, to have an acute angle at one end portion and to taper from one end portion side to the other end portion.