A system and method for determining, managing and optimizing calorie intake of a user have been disclosed. The system determines the calorie intake of a user based on basal metabolic rate and body mass index of the user and accordingly generates a customized menu for the user. The customized menu generated for the user includes food items having appropriate calories which help the user in maintaining good health. The system also enables the user to specify a calorie requirement and subsequently generates a food menu comprising food items having a calorie value specified by the user.
