A fish attractant dispensing lure includes a housing with at least one (1) ejection channel, a dispenser unit, and a power source. The lure housing encases the dispenser unit, which is configured to retain a volume of a fish attractant in a liquid state. A dispensing mechanism is in electrical communication with the power source. When the dispenser unit is activated, the fish attractant is dispensed into the surrounding environment via the dispensing mechanism through at least one (1) ejection channel.
