A food product coating apparatus has a main conveyor, a coating-material spreading system for spreading coating material across the main conveyor, and a coating-material recirculation system for recirculating excess-coating material spilling out the discharge end of the main conveyor. The recirculation system has at least one transverse collection conveyor and at least one counter-flow return conveyor, both of which like the main conveyor made of solid web material. The coating-material spreading system comprises a first overhead sifting loader near the intake end and a spaced away second overhead sifting loader. A food-product inflow conveyor transfers an inflow of food product to the main conveyor between the first and second loaders.
