Improved undyed substrate formulations described herein have enhanced dye fixation and colorfastness due to opposite electrostatic charges between the base material and the dye. The substrate or base material is formulated to possess an electrostatic charge through the addition of one or more polar or otherwise charged ingredients. A printer device may be used to apply dye to the substrate formulations in a selected image, pattern, or color to produce a customized cosmetic having enhanced dye retention.
