A sustained release pheromone carrier (10) is provided in which once it is secured to a branch or other support, the likelihood of falling off is significantly reduced, and which is capable of being quickly attached to a small or large branch. The sustained release pheromone carrier comprises a first sheet part (1) and a second sheet part (2) which are provided by bending a single polymer sheet so that they are arranged in a face-to-face manner, the sheet parts each having an engaging hole (7, 8) therethrough; a bend part (3s) located between the sheet parts; at least one sex pheromone substance that is carried on at least a part of the sheet parts; and slits (4) each extending from the bend part to the engaging hole in each one of the sheet parts. This carrier can be secured to the rod-shaped support by guiding the rod-shaped support to the engaging holes via the slits and engaging with the holes.