A method for controlling fishing hardware and displaying fishing information which includes running an application on a computing device having a display for displaying the application, wherein the application is configured to display and control a fishing lure configuration of a fishing lure. The method further including establishing a connection between the computing device and the fishing lure which includes equipment capable of emitting sounds resembling the prey of a fish, thereby enabling alteration of the fishing lure configuration and which sounds may be emitted. The method further including updating the fishing lure configuration with the application.
