An air freshener of the invention includes a rotating box, a fixed base disposed on the rotating box, the rotating box rotating with respect to the fixed base, and a perfume box filled with a perfume, which can rotate with the rotating box. The rotating box has an annular shape in cross section and has an internal space for receiving and embedding the perfume box therein. Air holes are formed in the fixed base for exposing a portion of the perfume box when the rotating box is rotated with respect to the fixed base. The air freshener of the invention is applicable to be used inside a car or a room, and is capable of both refreshing the air and adjusting the release amount of the diffused perfume vapor.