PROBLEM TO BE SOLVED: To provide a pseudo bait to which a mounting member can be easily attached, a mounting member and a pseudo bait body. A fishing hook member (3) is inserted into a mounting hole (8) from a side of one end portion (15a) of a shaft body (15), and a convex portion (16a) is accommodated inside a concave portion (10b) and guided to the concave portion (10b). It is inserted toward the side. The convex portion 16a passes through the concave portion 10b, and the shaft member 13 rotates about the axis A by an external force, so that when the force pulling the fishhook member 3 toward the other end portion 15b acts, the convex portion 16a protrudes from the inner side. It gets caught in 10a. [Selection diagram] Fig. 1【課題】装着部材を簡易に取り付け可能な疑似餌、装着部材及び疑似餌本体を提供する。【解決手段】釣り針部材3は、軸本体15の一端部15a側から取付穴8に挿入され、凹部10bの内側に凸部16aが収容されて凹部10bに案内されるように取付穴8の奥側に向けて差し込まれる。凸部16aが凹部10bを抜け、外力により軸部材13が軸線A回りに回転することで、釣り針部材3を他端部15b側に引っ張る力が働いた際に凸部16aが奥側からせり出し部10aに引っ掛かる。【選択図】図1