The present invention provides a personal terminal tackle holder for anglers that releasably retains a plurality of fishing hooks, artificial flies, lures and pre tied leader rigs which is generally carried in an anglers pocket or attached to an item of clothing, fishing vest or gear. The holder includes a generally flat rectangular base made of resilient materials where artificial flies and rigs are held by being slotted into or embedded into the base. The base has two exposed elongated ribs protruding outwards from the base face, located towards both outer ends of the base they protect the tackle from being damaged or accidently dislodged from the device.