A hydroponic produce display apparatus for in-store and market display of plants is provided. The hydroponic produce display apparatus comprises a basin having an open top with the basin holding a volume of liquid. A cover is positioned on the open top of the basin with the cover being permeable to liquid. A display backing is provided having a first end, a second end opposite the first end, a first side, and a second side opposite the first side. The first end of the display backing is mounted over the open top of the basin with the display backing extending vertically from the basin. Mounting mechanisms cooperate with the display backing for mounting the plants to the display backing. A liquid introduction mechanism introduces liquid to the plants mounted to the display backing. A liquid transfer mechanism moves liquid from the basin to the liquid introduction means. Excess liquid from the liquid introduction means not absorbed by the plants is moved into the basin for transfer back to the liquid introduction means.
