A combination bait storage and transport holder, and fish lure apparatus and related method is disclosed that enables a user to store and transport bait and lure water life (target fish), all with the same container. This apparatus comprises a transparent or semitransparent (substantially transparent) material intended for bait storage, bait transportation and complete submersion in water for fish luring, and comprises at least one fluid passage opening through which water can pass but the bait cannot pass. Once submerged in water, this allows any native water life present to see and/or smell the bait and thereby be lured and attracted to the bait, and allows oxygenated water and bait aroma to flow into and out of the apparatus. There are also one or more closures whereby all openings can be closed at will so that water does not leak water during storage and transportation.
