A corneal endothelial cell photographing apparatus includes: a main unit that includes an illumination optical system, an imaging optical system, and a fixation optical system; a setting unit configured to preliminarily set illumination positions and an illumination order of the plurality of fixation lamps; a controller configured to obtain an endothelial image at a first fixation position, control the fixation optical system corresponding to a determination result for propriety of the endothelial image obtained at the first fixation position to light a fixation lamp corresponding to a second fixation position preliminarily set by the setting unit, and control the illumination optical system and the imaging optical system to obtain an endothelial image at the second fixation position; a monitor configured to display the endothelial image; and an operating unit configured to input a signal for operating at least the controller.