The utility model relates to a fluorescent bait structure, which comprises: a body, two ends of which are respectively provided with a ring-shaped hole ring; a rare earth fluorescent layer, which is arranged on the outer surface of at least one side of the body; and a paint layer, which is arranged on the outer surface of at least one side of the rare earth fluorescent layer; when the user invests the creation in the deep sea, the creation can emit fluorescence through ultraviolet irradiation, so that the creation can be discovered by the fish group. It may become larger and more attractive to the fish, so as to improve the chances of the fish biting the original creation.一種熒光魚餌結構,包括:一本體,兩端部分別固設一環形孔圈;一稀土熒光層,設置於該本體至少一側之外表面;以及一面漆層,設置於該稀土熒光層至少一側之外表面;使用者將本創作投於深海時,經由紫外線照射能使本創作發出熒光,使本創作被魚群發現之可能變大並增加對魚群的吸引力,進而提高魚群咬食本創作之機率。