PROBLEM TO BE SOLVED: To provide an attracting agent exhibiting excellent attracting effect on various flying insect pests even at a small amount.SOLUTION: In a flying insect pest attracting agent, active ingredients are attractants including vinegar and aromatics. The aromatics are propylene glycol monoacetate, propionaldehyde propylene glycol acetal, 2-methylbutyl acetate, phenylacetic acid, isobutyl acetate, 2-methyl butanol, diethyl succinate, methionol, octanoic acid, 4-methoxy methylphenol, isoamyl alcohol, benzaldehyde, 2-methylbutyric acid, isovaleraldehyde propylene glycol acetal, 2-ethyl hexanoic acid, acetaldehyde propylene glycol acetal, methyl thiobutyrate, methional, benzoic acid, hexanal, 2,3,5-trimethylpyrazine, 2,3-pentanedione, dimethyldisulfide, tetramethylpyrazine, 2-tridecanone, 2-nonanone, vinyl guaiacol and the like.