An air fragrance diffuser system for use in an automobile includes a battery and an electronic control system communicably coupled to a wireless transceiver associated with a user. The diffuser system includes an air pump for generating a pressurized air. The diffuser system further includes an atomizer device pneumatically coupled to the air pump for receiving the pressurized air to convert fragrance oil stored in the atomizer device into fragrance mist using the pressurized air based on a jet nebulization process. In an embodiment, the diffuser system further includes a transmission system coupled to the atomizer device for receiving the fragrance mist, and for providing the fragrance mist into a passenger compartment of the automobile. In another embodiment, the transmission system provides the mixture into the passenger compartment using existing vents of a Heating, Ventilation, and Air Conditioning (HVAC) system of the automobile.