An ostomy bag and absorbent insert assembly for odor and leak reduction includes a modified ostomy bag and an absorbent insert. The modified ostomy bag comprises a storage bag having a secondary aperture extending through to an inside. A closure is coupled to the storage bag to seal and alternatively unseal the secondary aperture. The absorbent insert comprises an outer layer. The outer layer is permeable. An gelatinizing agent is coupled within the outer layer and is configured to make urine gelatinous. The absorbent insert is insertable into, and removable from, the inside of the storage bag via the secondary aperture.