A method for automatic identification of a measurement item is provided. The method comprises acquiring, via an image acquisition module, gray values of pixels of a specified section image corresponding to ultrasonic echoes generated by reflection of ultrasound waves by a tissue under examination； identifying, via an identification module, at least one measurement item corresponding to the specified section image based on the gray values of the pixels； and measuring, via a measuring module, a measurement item parameter of the specified section image based on the measurement item identified. Because the measurement item of a specified section image can be automatically identified based on the content thereof, the user does not need to move a trackball to select measurement items, and therefore efficiency is increased.
