#$%^&*AU2014100595A420140703.pdf#####H: mxc lnterwoven NRPortbl DCC MXC 5255082_l doc-20/06/2013 ABSTRACT A fishing lure for bidirectional use, the fishing lure being configured for connection to a line so that the lure will be towed by the line, the fishing lure comprising a body 5 configured for connection of a fishing hook thereto, the body having first and second ends, the lure being configured so that towing the lure from the first end in a first direction produces different characteristics from towing the lure from the second end in a second direction.