PROBLEM TO BE SOLVED: To provide a soap bubble type aromatic substance which has a high scent rising from the surface of a soap bubble and can diffuse the scent effectively by moving in the air. SOLUTION: Classification is performed based on the sensory intensity by LMS calculated by the formula (3) [p, q, r are variables, Kovats is Kovats Index of a fragrance compound, Dose is content (%) of the fragrance compound]. A soap bubble type aromatic substance containing 0.001 to 0.2% in total of a fragrance compound selected from the groups (A) to (C) and satisfying one or more of the conditions (i) to (iii). (A) Group: Perfume compounds with a sensory intensity of 1.0 or more at 0.001% (B) group: Sensory intensity of 0.01% or more with a perfume compound other than (A) group (C) group: Sensory intensity at 0.03% Is 1.0 or more (A) and (B) group other than fragrance compound conditions (i): (A) group content is 0.001% or more condition (ii): (B) group content is 0.01% or more condition (iii): Content of (C) group is 0.03% or more [Selection diagram] None【課題】シャボン玉表面からの香り立ちが高く、空中を移動することで香りを効果的に拡散させることができるシャボン玉型芳香物の提供。【解決手段】式(3)〔p、q、rは変数、Kovatsは香料化合物のKovats Index、Doseは香料化合物の含有量(%)〕で計算されるLMSによる感覚強度に基づいて分類される(A)~(C)群から選択される香料化合物を合計0.001~0.2%含有し、条件(i)~(iii)の1以上を満たすシャボン玉型芳香物。 (A)群:0.001%で感覚強度が1.0以上となる香料化合物 (B)群:0.01%で感覚強度が1.0以上となる(A)群以外の香料化合物 (C)群:0.03%で感覚強度が1.0以上となる(A)及び(B)群以外の香料化合物 条件(i):(A)群の含有量が0.001%以上 条件(ii):(B)群の含有量が0.01%以上 条件(iii):(C)群の含有量が0.03%以上【選択図】なし