A powder cosmetic which is excellent in makeup finish and texture and has excellent function of transmitting more light in a long wavelength region (red light selective transmission function) while concealing ability is maintained is provided.A titanium dioxide powder having an apparent average particle size of 100 or more and less than 500 nm, an average crystallite size measured by X-ray diffractometry of 15 to 30 nm, and a specific surface area of 10 to 30 m2/g, and is a particle having a shape in which needle-shaped projections that projects out radially are coagulated and a ratio between a minor axis and a major axis (major axis/minor axis) is 1.0 to 2.5； and the powder cosmetic blended with the same are provided.
