A new cultivar of Rubus idaeus hybrid plant, ‘;emr 20172’;, characterized by its attractive, pale red, bright blunt conical shaped fruit that is well displayed and easy to detach (even in the pink stage), excellent shipping properties and shelf-life that make an ideal variety for large-scale commercial production as a primocane fruiting cultivar, its moderately vigorous primocanes that are held erect with developed lateral branches, its pines and thorns that are not prominent enough to interfere with picking and/or pruning, its berries with excellent eating quality both at harvest and after shipping, its berries that are sweet, fairly aromatic, firm, and juicy with a good balance of sugar and acid, and its early to very early fruiting on primocanes in late summer to early autumn and is not suitable for double cropping.