An economical soap bar which includes a soap bar body with a hollow interior and an insert occupying the hollow interior, preferably with projecting fingers that penetrate into the soap bar body. The projecting fingers or follicles are designed to penetrate into the body of the soap and provide a massaging sensation to the body by being formed of flexible, hair-like or follicles that are very flexible, or by providing the follicles as combination of flexible fingers, some of which have a rigidity greater than other projecting fingers that are more flexible.