A touch-type blood pressure measurement apparatus is provided. The touch-type blood pressure measurement apparatus includes: a touch sensor configured to generate a contact area signal when a finger of a user is in contact with the touch sensor; at least one photoplethysmogram (PPG) sensor configured to generate a PPG signal of the user while the finger is in contact with the touch sensor; a force sensor configured to generate a touch force signal of the finger in contact with the touch sensor; and a controller configured to obtain a blood pressure of the user based on the contact area signal, the PPG signal, and the touch force signal.