An ultrasonic diagnostic apparatus that transmits/receives an ultrasonic wave to/from a subject using an ultrasonic probe and generates an image includes: a transmission unit that converts a pulsed transmission signal including a fundamental wave component into a transmission ultrasonic wave and transmits the transmission ultrasonic wave to the inside of the subject； a receiving unit that generates a reception signal based on a reflected ultrasonic wave from the subject； a separation unit that separates the reception signal into first and second components； a phase control unit that generates a third component by controlling a phase of the second component such that a time at which amplitude is maximized is the same between the first and second components； a combining unit that combines the first and third components to generate a composite reception signal； and an image generation unit that generates an image based on the composite reception signal.
