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ANALYSIS OF CONTROLLED AND AUTOMATIC ATTENTION FOR INTRODUCTION OF STIMULUS MATERIAL
专利权人:
The Nielsen Company (US); LLC
发明人:
Robert T. Knight,Ramachandran Gurumoorthy,Anantha Pradeep
申请号:
US15299752
公开号:
US20170039591A1
申请日:
2016.10.21
申请国别(地区):
US
年份:
2017
代理人:
摘要:
A system analyzes neuro-response measurements including regional electroencephalography (EEG) measurements from subjects exposed to stimulus materials to determine locations in stimulus materials eliciting controlled attention and automatic attention. Additional stimulus materials are inserted into locations having salient attention attributes. In some examples, a challenging task is used to direct controlled attention onto a location and additional stimulus material is subtly presented in the location to benefit from automatic attention and salient attention measurements.
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中国工程科技知识中心
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http://www.ckcest.cn/home/

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