A new and distinct Medinilla sp. plant named ‘BELLA’, characterized by an erect shrub plant, measuring about 50 cm in total height (when first flowering) and about 55 cm in diameter green colored leaves, measuring about 20 cm in length and about 8 cm in width pendulous panicles, measuring about 20 cm in length and about 15 cm in diameter, with pink (RHS 78D) flowers.