A cosmetic water-in-oil microemulsion having advantageous rheological properties comprising: i) 20 - 40% w/w of oil phase ingredients with spreadability value of above 1700 mm2/10 min, ii) 15 - 35% w/w of oil phase ingredients with spreadability value between 1000 and 1700 mm2/10 min, iii) 1 - 15% w/w of oil phase ingredients with spreadability value between 500 and 999 mm2/10 min, iv) 0 - 10 % w/w of oil phase ingredients with spreadability value of below 500 mm2/10 min, v) 5 - 30 % w/w of fatty acid ester(s) of glycerol or fatty acid ester(s) of polyglycerol, vi) 5 - 20% w/w of water, co-surfactant(s) and optionally co-solvent(s), cosmetic active ingredient(s), skin care ingredient(s), water-soluble extract(s) of plant material and cosmetic auxiliary ingredient(s).
